What's the Difference Between Flexographic and Digital Label Printing?

  • By Admin
  • 2025-07-15 10:05:25

Not all our labels are created equal, and neither are the methods used to print them. 

Flexographic and digital label printing are two of the most common printing methods for custom labels. Both methods offer different benefits, and understanding how each operates is key to getting the label results you want. 

This guide will explore how each process works step-by-step, the pros and cons, the best use cases for both, and whether these methods can be combined.


What is Flexographic Printing?

Flexographic label printing is a high-speed technique that uses flexible relief plates to transfer ink onto various surfaces to print labels faster. This technique works by wrapping a custom-engraved plate around rotating cylinders; then, as the material (label or film) moves through the press, the plate applies the ink in each rotation. 

This technique suits metallic films, clear materials, and cold foiling. Thanks to the technology of machines such as the HD Flexo printing, it can print gradients, small type printing, and picture details faster and more efficiently.


How Does Flexographic Printing Work?

This printing technique encompasses a set of rollers, a plate, and inks designed to create the best design output. Each design element (color, images, texts, etc.) requires its printing plate, and once they are aligned, the process becomes a high-speed continuous loop that can run for hours without interruptions. 

1. Prepare Plates for Printing

Before printing begins, individual printing plates are created for each color in the design. These flexible plates are made individually for each color that will be transferred to the label's surface.

2. White Ink Application

A layer of white ink is printed first for designs requiring a white underlay. This is often used on clear or metallic materials. The white ink ensures that the colors appear more vibrant and non-transparent.

3. Color Printing Using Flexo Plates

Each ink color is applied in sequence using its designated plate. As the label material moves through the press, it passes under different rollers that transfer each color onto the surface, building the whole design layer by layer.

4. Die-Cutting and Finishing

After the design is fully printed, the material moves into the die-cutting station, where the labels are cut in their final shape. Additional finishing options like lamination or varnish may be applied to this stage.